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A Consistent Contract Process for Food Manufacturing Sales and Procurement Teams

Aug 8, 2024
6 min read

The sales team is negotiating a new customer agreement. Procurement is finalizing ingredient supply. Operations needs to confirm production dates.


Each team is making progress, but the agreements are moving through different processes.


Sales has accepted a customer delivery commitment that procurement cannot yet support. Finance learns about extended payment terms after pricing is agreed. A liability question reaches the CEO without a recommendation. The customer waits while the business reconstructs the discussion.



For food manufacturers, this is a leadership issue. Contract decisions influence revenue, purchasing, cash flow and performance, yet responsibility for resolving them may be unclear.


A consistent process gives those decisions a reliable route through the business. Teams know when to involve counsel, which positions they can negotiate and who must approve material exceptions. Leadership receives the questions that need its judgment, with enough context to answer them.


Start With Where Agreements Lose Momentum


Before introducing new templates or approval rules, examine the current process.


Where do negotiations pause? What information is missing when counsel receives a draft? Which questions repeatedly return to the CFO or CEO? Who owns the next step after comments are issued?


A delay may arise because operations has not confirmed feasibility. It may reflect an unresolved commercial decision or an unclear approval route. It may simply be that the customer has not responded.


Those situations require different actions.


Tracking the actual reason an agreement remains open helps management distinguish legal review from the wider negotiation process. It also identifies improvements that could have practical value without adding unnecessary administration.


Give Every Active Agreement an Owner


An agreement can involve several departments and still lack someone responsible for moving it forward.


Assign a business owner for each material negotiation.


That person coordinates information, obtains internal decisions and maintains visibility into outstanding issues. Counsel can manage the legal workstream, while the business owner ensures the recommendations reach the right people.


For a customer agreement, the owner may be an account or commercial leader. For a supplier arrangement, it may be procurement.


The role should be clear enough that leadership can ask three questions and receive direct answers: what remains unresolved, who must act and what happens next?


This accountability becomes particularly valuable when several agreements are active at once.


Provide Counsel With the Deal Context


A draft agreement alone rarely explains the transaction sufficiently.


For a customer relationship, useful context includes the expected value, pricing assumptions, purchasing commitments, delivery requirements and any dedicated investment.


For procurement, it includes the supply dependency, required lead times, alternatives available and customer obligations the supplier must help fulfil.


Also identify commercial terms already discussed and the deadline driving the negotiation.


Consider a packaging agreement reviewed without knowledge of the customer launch it supports. A flexible delivery provision may appear acceptable until operations explains that the packaging is essential to a fixed production date.


A short, consistent intake process helps counsel focus on the decisions that matter to the business.


Match the Review to the Transaction


Different agreements require different levels of attention.


A routine purchase under approved terms presents a different decision from a customer relationship involving dedicated equipment, exclusivity or substantial financial exposure.


Establish review triggers based on the manufacturer’s operating model.


Relevant factors may include value, duration, customization, liability, supply dependency and departures from approved terms. Monetary value should be considered alongside strategic importance.


A relatively small agreement for an essential ingredient can affect a much larger customer commitment if supply fails.


The process should help teams identify those dependencies and obtain appropriate advice. It should also give routine matters a proportionate route to approval.


Develop Positions That Reflect the Business


Preferred contractual positions should be grounded in how the manufacturer operates.


A business purchasing dedicated packaging needs an approach to authorization and unused inventory. A manufacturer relying on proprietary methods needs a clear position on ownership and use rights. A supplier with long procurement lead times needs an appropriate ordering framework.


Develop these positions with input from finance, operations, procurement and quality, alongside counsel.


For recurring requests, identify acceptable alternatives and the circumstances in which they can be offered.


This gives negotiations a more useful starting point. Sales can explain the business reason for a provision, and counsel can propose changes that reflect the flexibility leadership has approved.


Define Who Can Approve Exceptions


A preferred position has limited value if nobody knows who can authorize a departure.


Establish approval responsibility for material concessions.


Finance may need to assess extended payment or deductions. Operations may need to approve unusual delivery obligations. Leadership may need to decide on exclusivity or significant exposure.


Some requests involve several functions. Longer payment, for example, may be manageable when supported by a deposit or a different price.


The process should make those connections visible.


An escalation should explain the request, its commercial consequence, counsel’s recommendation and the decision required. Executives can then evaluate a defined tradeoff rather than review an entire negotiation history.


Connect Customer and Supplier Commitments


Sales and procurement agreements should be assessed together where one supports the other.


A customer may expect flexibility to revise orders while the ingredient supplier requires firm commitments months in advance. A customer deadline may depend on packaging delivery that remains unconfirmed.


Identify these gaps before signature.


The business may negotiate greater supplier flexibility, adjust the customer commitment or consciously retain the exposure. That decision should be understood by the people approving the relationship.


A coordinated process helps ensure that sales does not promise performance based on arrangements procurement has yet to secure. It also gives procurement the context needed to negotiate terms that support revenue.


Make Templates Easy to Use and Maintain


Templates can improve consistency when teams know which document applies and when changes require review.


A manufacturer may need different starting points for recurring supply, product development and contract manufacturing. The documents should reflect those relationships.


Maintain a clear approved version and assign responsibility for updates.


Sales should understand how to complete commercial schedules. Procurement should know which terms can be adapted and which require advice. Customer specific concessions should remain identifiable so they are not carried into unrelated transactions.


Templates need periodic review against experience. A recurring negotiation issue or change in operations may justify updating the standard approach.


Counsel’s familiarity with those patterns can help the business maintain documents that remain useful.


Carry the Agreement Into Operations


Signature is a handover point.


The teams performing the agreement need to understand the commitments they are responsible for administering.


Provide a practical account of relevant requirements: ordering periods, pricing reviews, purchasing authorization, reporting, customer approvals and significant deadlines.


For example, procurement needs to know whether customer approval is required before purchasing dedicated materials. Finance needs the agreed treatment of deductions. Operations needs the conditions attached to delivery dates.


Identify who owns each obligation and where the current agreement is stored.


This handover helps turn negotiated protections into practices the business can follow. It also reduces reliance on individuals remembering details months after the negotiation.


Bring Amendments Back Through the Process


Agreements evolve after signing.


Customers introduce new products, request revised specifications or update supplier requirements. Procurement changes providers or accepts different purchasing terms.


Establish when those changes require review.


An amendment may alter the economics even if it appears operational. Additional testing can increase cost. A revised forecast can change inventory exposure. A new policy can introduce obligations beyond the original scope.


Teams should know how to obtain approval before implementing material changes.


Maintaining a clear record of amendments also allows the business to understand the current arrangement without reconstructing it from emails and outdated schedules.


Assess Whether the Process Helps Decisions


A useful process should make contracting activity more understandable.


Leadership should be able to see which negotiations are active, what is preventing progress and which matters need approval. Commercial teams should know where to obtain advice and how to act on it.


Review recurring escalations and difficulties during delivery. They may reveal gaps in preferred positions, templates or internal authority.


The appropriate level of structure depends on the workload. A manufacturer handling a few material agreements needs a different approach from one managing frequent negotiations across multiple teams.


Start with the decisions causing difficulty and build a process people can use consistently.


Establish Legal Continuity Around the Work


When contract questions recur, counsel’s familiarity with the manufacturer can become valuable across the process.


An ongoing relationship allows legal advice to draw on previous negotiations, operational constraints and approved positions. That knowledge can support individual agreements and improvements to the way the business handles them.


Delta Law’s Fractional General Counsel service works alongside leadership, sales, procurement and operations on commercial contracts, negotiations and risk decisions. The scope can include templates, negotiating positions and escalation processes, aligned with the manufacturer’s needs.


If recurring agreements are consuming executive time or moving through inconsistent approval routes, a complimentary introductory call can help assess your current process and whether ongoing commercial legal support would fit.


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