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How We Work With SaaS Companies to Support Deal Execution

  • Oct 13, 2023
  • 3 min read

As SaaS companies grow, contract work becomes more complex and more frequent.


Deals move through the pipeline, negotiations become more involved, and internal teams begin to feel the impact of delays at the contract stage.


At that point, the challenge is not just reviewing agreements. It is managing how contracts are handled across the business.


This is where a more structured, ongoing approach to legal support becomes relevant.



Where We Typically Get Involved


We are usually brought in when contract-related issues begin to affect deal flow.


This often includes situations where:


• deals are slowing down during negotiation

• contracts are going through multiple revision cycles

• procurement is extending timelines

• internal teams are not aligned on how to respond


At this stage, the issue is not a single agreement. It is how contracts are being managed overall.


What the Engagement Looks Like


Our work is focused on supporting your team during active deals while improving how contracts are handled across the business.


Step 1: Understanding Your Current Process


We begin by understanding how contracts are currently handled.


This includes:


• how agreements are introduced in the sales process

• how redlines are managed

• where delays typically occur

• how internal decisions are made


This helps identify where improvements can be made.


Step 2: Aligning on Contract Strategy


We work with your team to define:


• positions on key clauses

• acceptable levels of risk

• fallback options during negotiation


This creates consistency across deals.


Step 3: Supporting Live Deals


We become involved in active negotiations.


This may include:


• reviewing and responding to redlines

• advising on how to approach specific issues

• supporting communication with customer legal teams

• helping prioritize key terms


The goal is to keep deals moving while managing risk.


Step 4: Improving Contract Structure


We help refine your agreements over time.


This includes:


• updating templates

• improving clarity

• reducing areas that create friction


This makes future deals more efficient.


Step 5: Creating Long-Term Consistency


Over time, this approach leads to:


• faster response times

• fewer negotiation cycles

• better internal alignment


Contracts become part of a structured process rather than a reactive task.


How This Supports Your Sales Team


When contracts are handled more effectively:


• sales teams spend less time managing legal issues

• responses to customers are faster

• deals maintain momentum


Legal becomes part of the deal process, not a bottleneck.


What This Looks Like Day-to-Day


In practice, this means:


• being available to support ongoing deals

• providing input as issues arise

• helping your team make decisions quickly

• ensuring consistency across negotiations


Support is aligned with how your team actually works.


The Impact on Your Business


With a structured approach to contract support:


• deal cycles become shorter

• close rates improve

• internal teams are more aligned

• revenue becomes more predictable


Small improvements at the contract stage can have a significant impact across the pipeline.


Why SaaS Companies Use This Model


This approach is often used by companies that:


• have consistent deal flow

• are moving into more complex negotiations

• need support but are not ready for a full-time hire


It provides flexibility while improving execution.


Speak With Us


If your deals are slowing down at the contract stage or your team is spending significant time managing negotiations, it may be time to take a more structured approach.


If you want to understand how this could work for your business, you can Book a Consultation to discuss your current process and next steps.

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