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Why Procurement Is Slowing Down Your SaaS Deals and What to Do About It

  • Jul 18, 2024
  • 4 min read

For many SaaS companies, deals that appear ready to close begin to slow down once procurement becomes involved.


The product has been selected. Pricing has been discussed. Internal stakeholders are aligned.


Then procurement steps in, and timelines extend.


Requests increase. Redlines become more detailed. Internal reviews take longer.


What felt like a near-term close becomes uncertain.


Understanding the role procurement plays and how to manage it effectively is critical to maintaining deal velocity.



What Procurement Is Actually Trying to Do


Procurement is not focused on closing the deal quickly.


Its role is to:


• reduce financial and legal risk

• standardize vendor agreements

• ensure compliance with internal policies

• negotiate favourable commercial terms


These objectives are different from those of the sales team.


While sales is focused on momentum and closing, procurement is focused on control and risk management.


This difference in priorities is what often slows deals down.


When Procurement Enters the Process


Procurement typically becomes involved at a later stage in the deal cycle.


This often happens:


• after commercial terms are discussed

• once the contract is introduced

• when internal approvals are required


At this point, procurement is reviewing a deal that has already progressed without their input.


As a result, they may revisit assumptions and request changes that were not previously considered.


The Most Common Ways Procurement Slows Deals


1. Expanding the Scope of Review


Procurement often broadens the scope of the negotiation.


This may include:


• revisiting pricing structures

• challenging previously agreed terms

• introducing additional approval requirements


This expands the negotiation beyond what was originally discussed.


2. Standardizing Contracts


Many procurement teams rely on internal templates or playbooks.


They may:


• request the use of their own agreement

• push for standardized clauses

• require alignment with internal policies


This can result in significant revisions to the original contract.


3. Introducing Additional Stakeholders


Procurement may involve:


• legal teams

• finance departments

• compliance or security teams


Each additional stakeholder increases the number of review cycles and extends timelines.


4. Increasing Redline Volume


Procurement-driven negotiations often include extensive redlines.

These may cover:


• liability provisions

• indemnification

• data protection

• termination rights


Each change requires review, response, and internal coordination.


5. Slowing Response Cycles


Procurement processes are often structured and methodical.


This can result in:


• longer turnaround times

• formal review stages

• less flexibility in timelines


Even small delays can accumulate and significantly extend the deal cycle.


Why Deals Lose Momentum at This Stage


When procurement takes control of the process, the nature of the deal changes.

The focus shifts from closing the deal to negotiating risk and cost.


As this happens:


• urgency decreases

• internal priorities shift

• communication becomes less frequent


If not actively managed, the deal can stall.


How to Manage Procurement Without Slowing Down the Deal


1. Anticipate Procurement Early


Procurement involvement should not come as a surprise.


Before the contract stage:


• identify whether procurement will be involved

• understand the customer’s process

• anticipate common areas of pushback


Preparing in advance reduces delays later.


2. Structure Contracts to Minimize Friction


Contracts should be designed with negotiation in mind.


This includes:


• using clear and commercially reasonable terms

• avoiding unnecessary complexity

• aligning contract structure with common procurement expectations


A well-structured agreement reduces the likelihood of extensive revisions.


3. Control the Flow of Information


Communication is critical during procurement-driven negotiations.


This involves:


• maintaining direct contact with key stakeholders

• clarifying the rationale behind key provisions

• addressing concerns proactively


Clear communication helps prevent misunderstandings and reduces delays.


4. Align Internal Teams


Sales, legal, and leadership should be aligned before responding to procurement.


This ensures that:


• positions are consistent

• decisions are made efficiently

• responses are coordinated


Internal misalignment is a common source of delay.


5. Prioritize Key Negotiation Points


Not all issues require the same level of attention.


Focus on:


• high-impact terms

• areas of significant risk

• provisions that affect deal value


Avoid spending excessive time on low-impact issues.


6. Maintain Deal Momentum


Even during procurement review, the deal requires active management.


This includes:


• setting expectations on timelines

• following up regularly

• keeping stakeholders engaged


Without active management, deals can drift and lose momentum.


The Impact on Revenue and Sales Efficiency


Procurement-related delays affect more than individual deals.


They impact:


• overall sales cycle length

• forecast accuracy

• sales team productivity

• revenue timing


Improving how procurement is managed can lead to faster closes and more predictable outcomes.


Why This Matters as You Move Into Enterprise Deals


As SaaS companies grow, enterprise deals become more common.


With these deals:


• procurement involvement increases

• contract complexity grows

• negotiation cycles become longer


Developing a structured approach to managing procurement is essential for scaling.


Speak With a Lawyer Who Understands Procurement-Driven SaaS Deals


If procurement is slowing down your deals, it may be time to take a more proactive approach to contract negotiation.


If you are looking to improve deal flow and reduce delays, you can Book a Consultation to discuss your current process and next steps.

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